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Tribe members save 10% – Use code TRIBE10
Your Second Announcement Begin your Defyne journey — ₹1000 off on 2+ items - Use code STARTSTRONG
Tribe members save 10% – Use code TRIBE10
Your Second Announcement Begin your Defyne journey — ₹1000 off on 2+ items - Use code STARTSTRONG
Tribe members save 10% – Use code TRIBE10
Your Second Announcement Begin your Defyne journey — ₹1000 off on 2+ items - Use code STARTSTRONG

Privacy Policy

Last Updated: 20 April 2025

Thank you for visiting Defyne. Your privacy means everything to us. Our customers are at the heart of what we do, and we’re committed to protecting your personal information while delivering an experience you’ll love coming back to—and sharing with your friends.

This Privacy Policy explains how we collect, use, and safeguard your data when you interact with our website, products, or services. By using our platform, you consent to the practices described here.

What We Collect and Why

You can browse Defyne without telling us who you are. However, when you engage with us—whether it’s placing an order, subscribing to emails, or filling out a form—we may collect:

  • Personal Info: Name, address, email, phone number, date of birth, gender, etc.
  • Personal Info: Name, address, email, phone number, date of birth, gender, etc.
  • Preferences: Product likes, saved favorites, reviews.
  • Device Info: IP address, browser type, access time, and cookies.

We may combine this with information from partners, analytics tools, or publicly available sources to improve your shopping experience.

How We Use Your Info

We use your information to:

  • Process orders, payments, and deliveries
  • Confirm and track your purchases
  • Communicate with you regarding updates, support, or promotional offers
  • Improve our website, products, and services based on your feedback
  • Prevent fraud, misuse, and maintain site security
  • Prevent fraud, misuse, and maintain site security
  • Understand customer trends to deliver more relevant experiences

Sharing Your Information

Your information is safe with us. We never sell your personal data. However, we may share it with:

  • Trusted third-party providers (shipping, payment processors, web hosting, email marketing) solely to fulfill their services
  • Event partners if you participate in a contest, campaign, or collaborative promotion
  • Legal authorities when required to comply with laws or enforce our terms

We also reserve the right to anonymize and use data for insights, stats, or marketing analytics.

Cookies & Tracking

We use cookies and tools like web beacons and session trackers to:

  • Improve your browsing experience
  • Personalize recommendations and ads
  • Analyze website performance and user behavior
  • Run marketing and re-marketing campaigns (e.g. through Microsoft Clarity, Google Analytics, Facebook Pixel)

You can disable cookies in your browser settings, but note that some features of our site may not function properly without them.

Text Marketing & Notifications

When you enter your phone number at checkout or subscribe via form or keyword, you consent to receive:

  • Order updates (e.g. shipping alerts)
  • Cart reminders
  • Promotional SMS (max 5/month)

Reply STOP to unsubscribe or HELP for support. Message/data rates may apply.

Access, Update, or Delete Your Info

You have the right to:

  • Access your personal data
  • Request corrections or deletions
  • Update communication preferences

Simply contact us at [email protected] and we’ll assist you.

Opting Out

Want to pause promotional messages? You can:

  • Unsubscribe from emails via the link in any marketing email
  • Reply “STOP” to SMS campaigns
  • Reach out to our team via email to adjust your preferences

Note: Opting out of marketing does not affect transactional communication (order updates, delivery status, etc.).

Third-Party Links

Our site may contain links to third-party websites. We’re not responsible for their privacy practices, so we recommend reviewing their policies separately.

Policy Updates

We may update this Privacy Policy from time to time. The “Last Updated” date at the top reflects the most recent changes. We encourage you to review it regularly.

Questions?

We’re here to help. If you have any questions about our Privacy Policy or how we handle your data, please contact:

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